Vimto Zero soft drink

Vimto is a distinctively fruity soft drink originally created in 1908 in Manchester, England, by John Noel Nichols. It was first launched as a herbal health tonic before being registered as a carbonated beverage. The drink is famous for its unique blend of grapes, raspberries, and blackcurrants, enhanced with a secret recipe of herbs and spices.

Today, the brand is owned by Nichols plc, which is headquartered in Newton-le-Willows, Merseyside, UK. While Vimto is strongly associated with British culture, it has achieved massive international success, particularly in the Middle East where it is a staple during Ramadan. The product is manufactured through various bottling agreements globally; in the UK, it is often produced by Nichols plc themselves or partners like Refresco, while international markets such as Saudi Arabia have local production facilities (primarily through the Aujan Group) to meet regional demand.