Yoga Fruit Juice

Yoga is a historic Italian brand that has become synonymous with high-quality fruit juices and nectars. Founded in post-war Italy, the brand revolutionized the domestic beverage market by introducing bottled fruit juices, making them accessible to a wide audience and establishing 'Yoga' as a household name for fruit-based refreshments.

Today, the brand is owned and operated by Conserve Italia, one of the largest agri-food cooperatives in Europe. Production remains deeply rooted in Italy, utilizing fruit often sourced from the cooperative's extensive network of farmers. Yoga continues to lead the Italian market through its iconic glass packaging and a commitment to processing fruit in a way that preserves its natural nutritional properties and flavor profiles.