Primula Squeezy Cheese

Primula is a world-renowned brand famous for inventing the first shelf-stable spreadable cheese in a tube. The brand was established in 1924 in Norway, driven by the innovation of Olav Kavli, who sought to create a dairy product with a long shelf life that did not require immediate refrigeration. Since then, it has become a household name, particularly in the United Kingdom and Scandinavia.

Today, the product is primarily manufactured in the United Kingdom at a dedicated facility in Gateshead. The production process maintains high standards, using real cheese and a unique blending process that has remained core to the brand's identity for nearly a century.

Primula is owned by the Kavli Group. What makes this ownership unique is that the company is entirely owned by the Kavli Trust, a charitable foundation. This means that all profits generated by the sale of Primula products, after covering operating costs, are donated to humanitarian causes, research, and cultural projects worldwide. The ultimate owner is based in Norway, maintaining the brand's original heritage while operating as a significant enterprise in the international food industry.