Kaufland Retailer

Kaufland is a leading German hypermarket chain that operates as part of the Schwarz Gruppe. Originally established in the 1960s with its first hypermarket opening in Backnang, Germany, in 1968, the brand has grown into a major international player in the retail sector. While the company itself is a service provider, its private-label products (such as K-Classic) are manufactured across various countries, primarily within Europe and Germany, to supply its extensive network of stores.

Under the ownership of the Schwarz Gruppe, which also owns the discount giant Lidl, Kaufland has expanded its footprint significantly across Central and Eastern Europe. The retailer is known for its large-scale stores that combine groceries with a wide variety of household goods. The management and strategic direction remain headquartered in Neckarsulm, Germany, ensuring the brand maintains its reputation for quality and value at a massive scale.