Salzletten pretzel sticks

Salzletten, one of Germany's most iconic snack brands, revolutionized the European savory snack market when they were first introduced as the first pretzel sticks in Germany. Known for their distinctive crunch and sea salt coating, they have become a staple of casual social gatherings and parties.

The brand's history is deeply rooted in the Lorenz family tradition. Originally part of the Bahlsen Group, the brand was later split into a separate entity. Today, it is managed under the Lorenz-Snack World umbrella. Production is heavily centered in Germany to maintain high quality standards, though distribution spans across many European and international markets.

Ownership sits with the Lorenz Bahlsen Snack-World Group, a family-owned enterprise headquartered in Neu-Isenburg. This company remains a dominant force in the European snack industry, operating independently and focusing on a diverse portfolio of chips, pretzels, and nuts for the global market.