Kex Chocolate Wafer

Kex is a classic Swedish chocolate-filled wafer brand, often synonymous with Swedish outdoor activities and snack culture. It was originally launched by the Swedish confectionery company Cloetta in 1938. The product is famous for its distinctive yellow packaging and its light, rectangular wafer layers filled with chocolate.

Today, the brand remains under the ownership of Cloetta AB, which is headquartered in Solna, Sweden. While Cloetta has expanded its operations across Europe, Kex continues to be a flagship product for the Swedish market and is primarily manufactured in Cloetta's production facilities in Sweden. The brand is a cultural icon in Scandinavia, maintaining high brand recognition and a legacy of over 80 years.