Old El Paso Mexican Food Products

Old El Paso is a globally recognized brand specializing in Mexican-style cuisine, including taco kits, tortillas, salsa, and seasonings. The brand was originally established in 1917 as the Mountain Pass Canning Company in New Mexico, USA. It was later rebranded to Old El Paso in 1938, becoming a household name for accessible Mexican flavors.

Today, the brand is part of General Mills' extensive international portfolio. While it maintains its American heritage, manufacturing is distributed globally to serve different markets. For instance, products for the European and Australian markets are often produced in factories in countries such as Spain or the UK, while North American supplies are largely manufactured in the United States and Mexico.

Ownership of the brand is currently split between two global food giants. General Mills owns the rights to Old El Paso in the United States and most international markets. However, in Canada, the trademark is owned by Conagra Brands. This dual ownership reflects the complex history of divestitures and acquisitions in the food industry.