Orion Choco Pie Durian (Hao Li You Pai)

Orion Choco Pie is a globally recognized snack brand, originally developed and launched by the South Korean company Orion Confectionery in 1974. The brand became a cultural phenomenon in South Korea and later expanded heavily into international markets, particularly China, Vietnam, and Russia.

In the Chinese market, the brand is marketed under the name 'Hao Li You Pai' (Good Friends Pie). This specific durian-flavored variant is produced within China to cater to regional Southeast Asian and Chinese taste profiles. While the brand remains under the ultimate ownership of the Orion Holdings Corp headquartered in Seoul, South Korea, its manufacturing and distribution for the Chinese market are handled by the local subsidiary, Orion Food Co., Ltd., based in China.