Realme smartphone

Realme is a prominent consumer electronics brand that specializes in manufacturing and designing smartphones and AIoT products. Originally founded in 2018, the brand quickly established itself by offering high-performance devices at budget-friendly prices, targeting the youth demographic. While it began as a sub-brand of another major electronics company, it eventually transitioned into an independent entity, though it remains a key player within a larger global electronics conglomerate.

Manufacturing takes place across several strategic locations to serve its global market. Its primary assembly lines are located in China, but to comply with local regulations and meet high regional demand, the brand also maintains significant manufacturing facilities in India and various Southeast Asian nations. Today, the brand is owned by BBK Electronics, as part of a portfolio that includes other major mobile phone brands, though the internal corporate structures are often kept separate to maintain brand distinction.