Flopp laundry detergent capsules

Flopp is a specialized brand of eco-friendly cleaning solutions best known for its water-soluble laundry detergent capsules. The brand was pioneered by Careli, a Spanish company dedicated to developing sustainable home care products that minimize plastic waste and chemical environmental impact.

The manufacturing process takes place primarily in Spain, where Careli operates its production facilities focusing on concentrated formulas and biodegradable packaging. The brand has gained significant recognition for merging convenience with ecological responsibility, often being the first in the Spanish market to introduce certified eco-label detergents in pod format.

Today, the brand remains under the ownership of its founding entity, Careli, which continues to drive innovation in the concentrated cleaning sector. Their products are distributed throughout European markets, emphasizing a reduced carbon footprint through local manufacturing and high-concentration chemistry.