Made O'Meter
Discover where a brand or product originates
Barilla is a world-renowned Italian food brand, best known as the global leader in the pasta market. Founded in 1877 by Pietro Barilla in Parma, Italy, the company began as a simple bread and pasta shop and has since evolved into a multinational giant while remaining remarkably tethered to its roots. The product shown, Integrale Casarecce, is part of Barilla's whole grain (Integrale) line, which emphasizes nutritional value and traditional Italian shapes. Barilla's commitment to quality is highlighted by its use of 100% Italian durum wheat in many of its domestic product lines. Ownership has remained within the Barilla family for four generations, making it one of the largest family-owned food companies in the world. Headquartered in Parma, the Barilla Group operates numerous production plants across Italy and globally, maintaining a strong emphasis on sustainability and the Mediterranean diet.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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