Made O'Meter
Discover where a brand or product originates
YETI is a premier outdoor lifestyle brand most famous for its heavy-duty rotationally molded coolers and vacuum-insulated stainless steel drinkware. Founded by two brothers with a passion for fishing and the outdoors, the brand revolutionized the market by creating products that were virtually indestructible and significantly more effective at temperature retention than traditional consumer-grade alternatives.
While the brand is headquartered in Texas, its manufacturing footprint is global. The high-performance soft coolers and drinkware are primarily manufactured in facilities located in China and Vietnam, while certain specialty items and Tundra series accessories have historically been produced in the United States, Mexico, and the Philippines. The brand maintains a strict quality control oversight across all international partners to ensure their signature durability.
From its humble beginnings as a startup aimed at professional anglers, YETI has transitioned into a publicly traded powerhouse on the New York Stock Exchange. It has evolved from a niche tool for outdoorsmen into a global status symbol for quality, sustainability, and adventure, maintaining a loyal community through its commitment to hardware that lasts a lifetime.
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