Alfa Beer

Alfa (often stylized as ALFA) is one of the most recognizable and historical beer brands in Greece. Originally launched in 1961 by the Athenian Brewery, it was created to offer a high-quality, local lager that reflects the Greek spirit and tradition. It is widely known for its balanced taste and gold-colored appearance.

The brand is deeply rooted in Greek culture, with its primary production facilities located within Greece, specifically in Athens, Thessaloniki, and Patras. This local manufacturing ensures that the product maintains its freshness and supports the regional economy and agricultural sectors.

Today, the brand is owned by Athenian Brewery S.A., which is the largest brewery in Greece. However, Athenian Brewery S.A. is a major subsidiary of the Heineken N.V. group. This corporate structure allows Alfa to benefit from global distribution standards and expertise while maintaining its identity as a quintessential Greek beer.