Boing! Mango Fruit Drink

Boing! is a renowned Mexican brand of fruit-flavored beverages, famous for its non-carbonated drinks that contain real fruit pulp. The brand originated in Mexico and has been a staple in the Mexican market for decades. It is produced by Pascual Boing (Cooperativa Pascual), a significant worker-owned cooperative in Mexico that was formed following a historic labor strike in the 1980s.

The product shown is a Boing! Mango beverage, containing 12% fruit pulp. The manufacturing primarily takes place in Mexico across various Pascual production facilities. As a cooperative, the ultimate ownership resides with the workers themselves, making it a unique example of a successful large-scale industrial cooperative in the beverage sector. The brand is a symbol of Mexican labor history and is widely exported to regions with high Mexican populations, such as the United States.