American Spirit Light Blue Rolling Tobacco

American Spirit is a high-profile brand of tobacco products founded in 1982 by the Santa Fe Natural Tobacco Company in the United States. It became famous for marketing 'additive-free' tobacco and using 100% whole-leaf tobacco without expanded stems or reconstituted scraps.

While the brand originated in Santa Fe, New Mexico, its ownership today is divided. In the United States, it is owned by Reynolds American (a subsidiary of British American Tobacco). Internationally, including the European and Swiss markets (as indicated by the CHF price on the packaging), the brand was acquired by Japan Tobacco International (JTI). The specific product in the image is produced in Poland for distribution in the Swiss market, reflecting the complex global supply chain of the tobacco industry.