Cif Cream Lemon cleaner

Cif is a world-renowned brand of household cleaning products, most famous for its cream cleaner launched in France in 1965 as Jif. It was originally developed by the company Unilever as a powerful yet non-scratching alternative to powdered cleansers. Over the decades, the brand expanded globally, changing its name to Cif in many regions (including the Netherlands) to harmonize international branding, though it is still known as Jif or Vim in specific markets.

The product is part of the Unilever portfolio, one of the largest consumer goods companies in the world. While Cif is sold globally, its manufacturing is concentrated in several key regional hubs. For the European market, particularly the Benelux region, products are often manufactured in Italy or other local European facilities. The brand remains a market leader in the abrasive cleaners category, focusing its more recent marketing on 100% natural cleaning particles and sustainability initiatives like 'less rinsing'.