PÜR gum

Pür was founded in 2010 by Jay Klein with the goal of creating a high-quality chewing gum that was free from aspartame and other synthetic sweeteners. The brand quickly gained popularity among health-conscious consumers for using xylitol as its primary sweetener, which is sustainably sourced from birch and beech trees.

While the brand is headquartered in Canada, its manufacturing is primarily concentrated in Switzerland to ensure high production standards and quality control. The Swiss manufacturing facility produces the entire line of gum and mints, which are then distributed globally to retailers in over 25 countries.

The brand remains a prominent player in the natural confectionery market, maintaining its commitment to vegan, non-GMO, and allergen-free ingredients. It continues to operate under the ownership of its founding entity, focused on providing clean-label alternatives to mainstream candy products.