Cien Maschera per Capelli 3 in 1 Hair Fruits Papaya

Cien is the private-label brand for personal care products owned by the German retail giant Lidl. This specific product, the Papaya Hair Fruits 3-in-1 mask, is part of a range designed to compete with popular fruit-based masks on the market, offering nourishing hair treatments at a budget-friendly price point.

As a private label, manufacturing is typically outsourced to various large-scale cosmetic producers across Europe, with a heavy emphasis on German-led facilities. Ownership remains firmly with the Schwarz Group, which operates Lidl and Kaufland. The brand has achieved international recognition for providing high-quality hygiene and beauty products that often rival premium brands in dermatological tests.