Big Potato Games Herd Mentality

Herd Mentality is a popular party board game created by the independent UK-based studio Big Potato Games. The objective of the game is to think like the majority of the group to earn 'cow' points. Since its release, it has become a global hit in the party game category.

While the brand was founded and is still headquartered in London, the physical production of the game components is primarily carried out in China to scale distribution for the international market. In the Nordic region, including Sweden, the game is frequently localized and distributed through regional partners such as Spelverket or Asmodee Nordics, ensuring the instructions and questions are relevant to local audiences.