mymuesli cereals

mymuesli is a German brand that revolutionized the breakfast market by allowing customers to create their own custom muesli mixes online. Founded in 2007 in Passau by three friends, Hubertus Bessau, Philipp Kraiss, and Max Wittrock, the company focuses on organic ingredients and individualization.

Production primarily takes place at their facility in Passau, Germany, where the various organic components are mixed and packaged. While the brand started as a direct-to-consumer online business, it expanded into physical retail stores and wholesale distribution. In late 2023, the Swiss mass-market group Katadyn took a majority stake in the company, marking a significant shift in its ownership structure to ensure long-term stability and international growth.