Joma sporting goods

Joma is a prominent Spanish sports brand that has grown from a small family business into a global leader in the athletic footwear and apparel market. Founded in 1965 by Fructuoso López, the brand initially focused on general footwear before specializing in athletic shoes and becoming a pioneer in football boot technology. It gained international fame in the 1990s through innovative marketing, such as introducing colored boots when the industry was dominated by black designs.

Today, Joma is the top-selling sports brand in Spain and maintains a strong presence in over 120 countries. While its corporate headquarters, design center, and logistics hub remain in Portillo de Toledo, Spain, its manufacturing is distributed globally across various locations, including Asia and South America, to meet international demand. The company remains 100% family-owned by the López family, preserving its independent status while competing with the world's largest sportswear conglomerates. Joma is widely recognized for sponsoring elite professional football clubs, Olympic committees, and athletes across tennis, futsal, and athletics.