First Aid Beauty Ultra Repair Cream

First Aid Beauty (FAB) was founded in 2009 by Lilli Gordon in Newton, Massachusetts. The brand was established with a mission to provide effective, feel-good solutions for skin concerns like sensitivity, eczema, and dryness, using clean ingredients that are dermatologist-tested.

The Ultra Repair Cream is one of the brand's flagship products, formulated with colloidal oatmeal to provide immediate relief for distressed skin. The product is manufactured in the United States, maintaining its roots in the American skincare market while expanding globally.

In 2018, the brand was acquired by Procter & Gamble (P&G), a global leader in consumer goods. This acquisition allowed First Aid Beauty to leverage P&G's extensive distribution and research resources while maintaining its brand identity and commitment to sensitive skin solutions. Today, the brand remains a subsidiary of the United States-based multinational corporation.