Choceur Milk Almond chocolate bar

Choceur is a premium private-label chocolate brand exclusive to the German supermarket giant Aldi. The brand originated in Germany, where most of its production still takes place to ensure the high standards associated with German confectionery crafts.

As a house brand, Choceur is owned and distributed by Aldi (specifically Aldi Süd and Aldi Nord depending on the region). The brand focuses on delivering high-quality chocolate, often utilizing Rainforest Alliance certified cocoa, at competitive price points. While primarily manufactured in Germany, some variations of the brand's products may be produced in other European facilities to meet the demands of global supply chains.