Action Tomato Ketchup

This product is the classic Tomato Ketchup sold under the private label of the European discount retailer Action. It is characterized by its vintage-style mascot on the label and is positioned as a budget-friendly table condiment for families.

As a private-label product specifically for the Action retail chain, it is primarily manufactured in the Netherlands, where the company is headquartered, through third-party food processors that specialize in retail house brands. The branding is owned by Action, which manages its own supply chain across Europe.

Action, founded in 1993 in Enkhuizen, Netherlands, has grown into a major international discount retailer. The company is currently owned by the British private equity firm 3i Group plc. While the brand has Dutch roots, its ultimate ownership and financial control reside within the United Kingdom under the 3i umbrella.