Bahlsen Pick Up! milk chocolate biscuit

Bahlsen Pick Up! is a popular snack consisting of a thick chocolate slab sandwiched between two crisp biscuits. The brand was launched in 1999 by Bahlsen, a historic German family-owned company founded by Hermann Bahlsen in 1889 in Hanover.

Known for its innovative 'sandwich' design and portable format, Pick Up! has become one of Bahlsen's most successful international product lines. The product is primarily manufactured in Germany across Bahlsen's production facilities. The brand remains under the ultimate ownership of the Bahlsen family, maintaining its status as an independent German confectionery powerhouse with a global footprint.