Eat Natural Dark Chocolate Fruit and Nut Bar

Eat Natural is a prominent brand specialized in fruit and nut bars, cereals, and granola. The brand was founded in 1997 by Praveen Vijh and Preet Grewal in Epping, Essex, United Kingdom. From its inception, the brand focused on simple, wholesome ingredients and transparent manufacturing processes, often referring to their production facility as the 'Makery'.

In December 2020, the Ferrero Group, a major global confectionery player known for brands like Nutella and Ferrero Rocher, reached an agreement to acquire Eat Natural. This acquisition was aimed at expanding Ferrero's footprint into the healthier snack category. Today, Eat Natural continues to produce its snacks primarily in its dedicated manufacturing facilities in Halstead, Essex, under the stewardship of the Ferrero Group, maintaining its image of natural, high-quality snacks while benefiting from the global distribution network of its parent company.