Jet puffed marshmallows

Brand Heritage and Development

Jet-Puffed is one of the most recognizable names in the confectionery market, particularly famous for its marshmallows. The brand's unique name stems from the innovative 'jet-puffing' manufacturing process introduced in the mid-20th century, which uses high-pressure air to create the light, airy texture that distinguishes the product from traditionally made marshmallows.

Corporate Evolution and Ownership

The brand was originally born under the Kraft Foods umbrella in the United States. Over several decades, it became a staple in households for roasting, baking, and snacks. Following a series of corporate restructures and the historic merger of Kraft Foods Group and H.J. Heinz Holding Corporation in 2015, the brand is now an integral part of the Kraft Heinz portfolio.

Manufacturing and Global Reach

While the brand originated in the United States and continues to maintain its primary production facilities there to serve the North American market, Jet-Puffed products are distributed globally. The brand remains the market leader in its category, managed by the Kraft Heinz Company from its co-headquarters in Chicago and Pittsburgh. It continues to dominate the dessert topping and campfire snack segments with various innovations including flavored and shaped marshmallows.