FAGE TruBlend blueberry yogurt

FAGE TruBlend is a specific line of Greek yogurt flavored with real fruit and containing no added sugars or sweeteners. The brand FAGE was founded in Athens, Greece, in 1926 by the Filippou family. Over the decades, it evolved from a local dairy shop into an international dairy giant known for popularizing Greek-style yogurt globally.

While FAGE began in Greece, it relocated its group headquarters to Luxembourg in 2012 to better manage its international operations. Manufacturing is spread across key regions: the original facilities in Greece serve the European market, while a massive production plant in Johnstown, New York, handles the North American market. Following its international expansion strategy, the brand remains under the ultimate ownership of FAGE International S.A., which continues to be controlled by the founding Filippou family.