Pikok Salam de Porc și Vită

Pikok is one of Lidl’s most prominent private label brands, specializing in a wide variety of meat products and delicatessen. This specific product, 'Salam de Porc și Vită' (Pork and Beef Salami), is a dry-cured and smoked product marketed primarily in the Romanian market, tailored to local tastes and meat processing traditions.

As a private label brand, Pikok products are manufactured by various third-party meat processing companies that meet the retailer's quality standards. For the Romanian market, these products are typically produced locally in Romania by established meat processing plants to ensure freshness and logistical efficiency.

The brand is ultimately owned and managed by the Schwarz Group, the German multinational retail giant that operates Lidl. This ownership structure allows the retailer to maintain strict control over the production chain, branding, and pricing, ensuring consistent quality across its European stores while adapting specific recipes to regional preferences.