Lacoste watch

Lacoste watches represent a fusion of French sporting heritage and contemporary design. Originally founded by tennis legend René Lacoste in 1933, the brand became famous for its iconic crocodile logo. While the brand itself is French, its timepiece collection is produced through a strategic partnership.

The manufacturing of Lacoste watches is typically managed by the Movado Group via a licensing agreement. Production takes place in various locations globally, often utilizing movements from Japan or Switzerland and assembly in countries with specialized manufacturing facilities. Ownership of the Lacoste brand belongs to MF Brands Group (formerly Maus Frères), a Swiss holding company that has owned the brand since 2012.