Made O'Meter
Discover where a brand or product originates
Desperados is a world-renowned lager flavored with tequila, first created in 1995. The brand originated in France, developed by the Fischer Brewery in Schiltigheim. It carved out a unique niche in the beverage market by blending the refreshment of beer with the kick of tequila notes, targeting a young, urban demographic looking for a party drink.
Today, the brand is owned by the Dutch multinational brewing giant Heineken N.V. While its roots are French and its owner is Dutch, Desperados is produced in multiple locations across Europe and the world to satisfy global demand. In the Netherlands, it is a staple of the festival and nightlife scene, often distributed directly through Heineken's extensive logistics network. The label on the bottle in the image specifically mentions 'Nu met statiegeld', reflecting Dutch recycling regulations.
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