Sundance Sunscreen

Sundance is a well-established private label brand specializing in sun protection products. Since its launch in 1996, it has become one of the most recognizable and widely used sun care brands in Germany and Central Europe, known for offering high-quality dermatological protection at affordable price points.

The brand offers a comprehensive range of products, including traditional sun creams, sprays, lip protection, and after-sun lotions. Sundance products are developed based on rigorous dermatological standards and are frequently updated to comply with current environmental safety regulations, such as the exclusion of microplastics and coral-reef harming filters.

As a private label of the German drugstore giant dm-drogerie markt, the brand is exclusively distributed through their network of stores and online platforms. While the primary market is Germany, the products are sold across all European countries where the retailer operates, maintaining a strong reputation for performance and value.