Ford Puma crossover SUV

The Ford Puma is a compact crossover SUV that was reintroduced to the market in 2019, reviving a nameplate previously used for a sport coupe. Designed to meet the growing demand for urban-friendly SUVs, the Puma is built on the Ford global B-car platform. It has become a significant model for Ford's European lineup, particularly as the brand transitions toward electrification with the introduction of the E-Puma.

Since its launch, the Ford Puma has been primarily manufactured at the Ford Otosan Craiova Assembly Plant in Romania. This facility serves as the primary production hub for the European market, though Ford’s global footprint involves various regional supply chains for components and technology. Ownership of the brand remains with Ford Motor Company, an American industrial giant with over a century of automotive history.

In recent years, the corporate structure of its manufacturing has evolved. In 2022, ownership of the Craiova plant was transferred to Ford Otosan, a joint venture between Ford and Koç Holding. As Ford moves toward 2026 and beyond, the Puma represents a key pillar in their transition to an all-electric passenger vehicle fleet in Europe, emphasizing the brand's shift toward sustainable mobility while maintaining its American heritage.