SheaMoisture hair and body care products

SheaMoisture is a globally recognized personal care brand specializing in natural hair and skincare products designed for textured hair and diverse skin types. The brand’s legacy dates back to 1912 in Sierra Leone, where Sofi Tucker sold Shea Butter and homemade beauty preparations. Her grandchildren later established the brand in the United States, keeping her ancestral recipes at the heart of the formulation.

Today, the brand is known for its ethically sourced ingredients and commitment to fair trade practices, particularly with women-led cooperatives in Africa. While the brand has deep heritage roots in Sierra Leone and Liberia, its commercial development and manufacturing took place primarily in the USA.

In 2017, the brand underwent a major corporate shift when its parent company, Sundial Brands, was acquired by the multinational conglomerate Unilever. This acquisition helped SheaMoisture scale globally while maintaining its focus on community commerce and sustainable sourcing. As of 2024 and beyond, it remains a flagship brand under Unilever's beauty and personal care portfolio.