Hovis Extra Wheatgerm Crackers

Hovis is one of the United Kingdom's most iconic and historic bakery brands, originally founded in 1886 by Richard 'Stoney' Smith. The name 'Hovis' is derived from the Latin 'Hominis Vis,' meaning 'strength of man.' While primarily famous for its sliced bread and wheatgerm flour, the brand also produces a range of biscuits and crackers designed to complement cheese and other savoury snacks.

In recent decades, the ownership of the Hovis brand has transitioned through several major food conglomerates. For many years, it was a centerpiece of Premier Foods. However, in November 2020, the Hovis brand was acquired by Endless LLP, a United Kingdom-based private equity firm. While the bread products are managed under the Hovis Ltd entity, certain dry goods like these crackers are often produced under license or through specific manufacturing partnerships within the UK to maintain the brand's heritage of quality ingredients.