LdB Creme Rich Jasmine Body Lotion

LdB, which stands for Lait de Beauté (French for 'Milk of Beauty'), is a classic Swedish skincare brand founded in 1945 by the company Bona AB in Malmö. The brand gained fame for its light lotions and iconic scents, positioning itself as a staple in Swedish households for generations.

Starting in 2024 and beyond, the brand is owned by the Swedish company Humble Group, which acquired it from Orkla. While the brand has French-inspired naming, its roots and main production facilities remain in Sweden, specifically in Falun. This ownership transition marks a return to Swedish corporate stewardship after years of being part of larger international conglomerates like Cederroth and Orkla.