Made O'Meter
Discover where a brand or product originates
Rexona, a leading global brand in the hygiene sector, was originally established in Australia in 1908 by Alice Sheffer, a physician's wife. Over the decades, it has grown into one of the world's most recognized anti-perspirant brands, known for its motion-activated technology. Today, Rexona is owned by Unilever, a British multinational consumer goods company.
Production of Rexona products occurs in various strategic locations around the world to serve different regional markets. Depending on the specific market context, manufacturing may take place in countries such as Australia, the United Kingdom, or various hubs in Asia and Europe. The brand operates under several names globally, including Sure in the UK and Ireland, Degree in the US and Canada, and Shield in South Africa, while maintaining its identity as a pioneer in sweat protection.
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