ICA Baby Wipes (tvättservetter)

ICA baby wipes are a private-label product developed by ICA Gruppen, Sweden's leading grocery retailer. These wipes are specifically formulated for sensitive skin, being unperfumed and dermatologically tested, often bearing certification logos like the Nordic Swan Ecolabel and Asthma Allergy Nordic.

As a private-label brand, ICA sources its manufacturing through a global network of specialized suppliers. While many hygiene products for the Swedish market are produced within the European Union (frequently in countries like Poland, Germany, or the Netherlands), production may occur in various locations depending on current contracts and supply chain logistics.

ICA remains a powerhouse in the Nordic retail landscape. Historically part of a partnership with Ahold, the company was privatized and is now ultimately owned by ICA-handlarnas Förbund (The Association of ICA Retailers) and AMF Pension. This ownership structure ensures that the brand remains deeply rooted in Swedish retail traditions.