Froggy Laundry Detergent

Froggy is the international brand name for Frosch, a pioneering eco-friendly cleaning line established in Germany. Known for its commitment to sustainability, the brand uses plant-based ingredients and recycled packaging, positioning itself as a leader in the green chemistry sector since its launch in the late 1980s.

The product is manufactured primarily in Germany, adhering to strict European environmental standards. The brand's philosophy focuses on 'Cradle to Cradle' manufacturing processes, ensuring that both the contents of the detergent and the bottles themselves have a minimal environmental footprint. Over the decades, it has expanded from its German roots to become a recognized household name across Europe and international markets under various names like Froggy or Frosch.

Ownership remains with the founding family business, Werner & Mertz. Unlike many competitors owned by massive global conglomerates, Froggy maintains its focus on being a specialized, medium-sized enterprise focused on ecological integrity and long-term sustainability goals heading into the mid-2020s and beyond.