Fresh & Clean personal care

Fresh & Clean is a household name in the Italian personal care market, widely recognized for its liquid soaps, wet wipes, and sanitizing products. The brand was established in Italy and has built a reputation over decades for its dermatologically tested formulas and signature 'freshness' concept.

Today, the brand is owned and manufactured by Sodalco S.r.l., an Italian company based in Lodi. Sodalco is a major player in the Italian consumer goods sector, specializing in personal and home care. The ultimate owner of the brand is SODALIS S.r.l. (Sodalis Group), which is Italy's leading cosmetic group and one of the largest independent multi-brand owners in the European beauty and personal care industry. The manufacturing primarily takes place in Italian production facilities, ensuring high quality standards and adherence to European safety regulations.