PiCK UP! biscuit bar

Pick Up! is a popular chocolate-filled biscuit sandwich launched by the German confectionery giant Bahlsen. First introduced to the market in 1999, it was designed as a convenient, portable snack that combines the crunch of a biscuit with a solid slab of chocolate in the middle.

The brand is manufactured exclusively in Germany, primarily at Bahlsen's production facilities in Hanover and Barsinghausen. These locations handle the global supply for the product, ensuring consistent quality across various international markets. To this day, the brand remains under the ownership of Bahlsen GmbH & Co. KG, a family-owned enterprise that has been a staple of the European biscuit industry for over a century.