Ron Santiago de Cuba rum

Ron Santiago de Cuba is a premium rum brand that originates from the city of Santiago de Cuba, often referred to as the cradle of light rum. The brand is deeply rooted in Cuban heritage, produced at the Sierra Maestra distillery using traditional aging methods in white oak barrels and local ingredients like molasses from sugar cane grown in the island's southeastern region.

While the brand is owned by the Cuban state through Corporación Cuba Ron S.A., its international distribution and marketing are handled through a joint venture founded in 2019. This partnership involves the global spirits giant Diageo, headquartered in the United Kingdom, and the Cuban state-owned entity. This strategic alliance allows the brand to benefit from the global expertise and infrastructure of a major multinational while ensuring that the production remains strictly inside Cuba to preserve its authentic Denomination of Origin.