Eldorado Handdiskmedel Original

Eldorado Handdiskmedel Original is a well-known budget-friendly dishwashing liquid frequently found in Swedish grocery stores. Since its introduction by the Swedish retailer Axfood in 1969, Eldorado has served as their primary private label brand, aimed at providing consumers with essential household goods at a lower price point compared to premium brands.

While the brand is deeply rooted in Sweden, the manufacturing of Eldorado products can occur in various locations across Europe and Scandinavia, depending on the specific supplier contracts negotiated by Axfood. This flexible sourcing model allows the brand to maintain competitive pricing. Today, Eldorado is managed by Dagab, the logistics and purchasing arm of Axfood AB, ensuring wide availability through chains like Willys, Hemköp, and Tempo.