veo Arctic Click tobacco-free sticks

veo sticks are a modern nicotine product designed specifically for use with the glo induction heating system. Unlike traditional tobacco sticks, veo products are made from Rooibos tea leaves infused with nicotine and flavors, making them entirely tobacco-free. This characteristic allows the brand to navigate different regulatory landscapes while appealing to adult users of heat-not-burn technology.

The global ownership of the brand lies with British American Tobacco (BAT), one of the world's largest consumer goods companies. Originally developed as part of BAT's commitment to reduced-risk alternatives, veo reflects an evolution in the company's portfolio beyond combustible cigarettes. While the brand concept and engineering originate from the UK headquarters, manufacturing is distributed across multiple global facilities to serve international markets, including significant distribution within Germany.