Rexona antiperspirant and deodorant

Rexona is one of the world's leading brands in the deodorant and antiperspirant category. Founded in Australia in 1908 by a pharmacist and his wife, the brand's name was derived from its original positioning as a 'reliable' product provided in a variety of medicinal forms. It quickly gained popularity for its effectiveness in controlling sweat and body odor.

Over the decades, Rexona (also known as Sure, Shield, or Degree in different global markets) expanded significantly. Today, it is manufactured in numerous countries across Asia, Europe, South America, and North America to serve local markets effectively. The brand is famous for technical innovations like 'MotionSense' technology, designed to respond to body movement.

Since the late 1920s, the brand has been under the ownership of what is now Unilever. As a flagship name in Unilever's personal care portfolio, Rexona benefits from one of the world's most extensive distribution networks and research capabilities, maintaining its position as a global leader in the hygiene sector.