Made O'Meter
Discover where a brand or product originates
Superdrug is a prominent health and beauty retailer, primarily recognized as the second-largest pharmacy-led retailer in the United Kingdom. Founded in the 1960s, the brand focuses on accessible beauty, skincare, and healthcare products, including an extensive range of private-label goods that are often heralded for being cruelty-free and vegan-friendly.
While the brand originated in London, its ownership has transitioned through major corporate entities over the decades. Today, it is a key asset within the global retail portfolio of the AS Watson Group. This ownership links Superdrug to a vast international network of health and beauty stores, ensuring a sophisticated supply chain and diverse manufacturing base.
Manufacturing for Superdrug's own-brand products occurs across multiple countries to maintain competitive pricing and high standards. While many beauty and personal care items are produced within the United Kingdom and Europe to serve the local market efficiently, other goods are sourced globally from specialized facilities in Asia and beyond, depending on the product category.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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