DIA private label products

DIA (Distribuidora Internacional de Alimentación) is a prominent Spanish multinational hard-discount supermarket chain founded in Madrid in 1979. The brand revolutionized the Spanish retail market by introducing a low-cost, close-to-home convenience model that focuses heavily on its high-quality private label goods.

While the brand originated in Spain, its manufacturing base is highly diverse. DIA sources its private label products from thousands of local suppliers across the countries where it operates—primarily Spain, Portugal, Argentina, and Brazil—to ensure freshness and reduce logistics costs. Today, the brand is under the umbrella of LetterOne, which has spearheaded a significant modernization of the brand's image and digital presence to remain competitive in the global grocery market.