MS Bionde cigarettes

MS (standing for Monopoli di Stato) is an iconic Italian cigarette brand originally established in 1969 by the State Monopolies, which were eventually transformed into Ente Tabacchi Italiani (ETI). The brand is deeply rooted in Italian culture and was for a long time the most popular cigarette in the country.

In 2003, during the privatization process of the Italian tobacco sector, the brand was acquired by British American Tobacco (BAT). While the brand maintains its traditional Italian heritage, it is now managed within the global portfolio of BAT. Production primarily occurs in Italy at various facilities to supply the local market where it remains a significant household name in the tobacco industry.