Old Style Beer (Heileman's)

Old Style Beer, historically known as Heileman's Old Style, is a classic American lager with deep roots in the Midwest. Originally brewed by the G. Heileman Brewing Company in La Crosse, Wisconsin, the brand became a cultural staple, particularly in the Chicago area where it famously became the preferred beer of baseball fans and neighborhood taverns. Its heritage is built on a traditional double-breathing process meant to enhance carbonation and flavor profile.

Over the decades, the ownership of the brand transitioned through several major industry consolidations. After a series of acquisitions involving companies like Stroh and Pabst, the brand now resides under the stewardship of the Pabst Brewing Company. While the original G. Heileman brewery in La Crosse still operates under different management (City Brewing), the Old Style brand is managed as a premium heritage label within a national portfolio.

Today, Old Style is produced primarily in the United States through contract brewing arrangements, a common practice for heritage brands owned by Pabst. The brand continues to emphasize its Wisconsin origins and its long-standing connection to local sports and community traditions, maintaining its identity as a legacy American beverage.