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Rio d'Oro is a private-label brand exclusively sold at Aldi supermarkets. This particular product is a not-from-concentrate (direkt gepresst) orange juice. The brand is deeply integrated into the retail operations of Aldi Nord and Aldi Süd, focusing on providing high-quality juice products at competitive prices.
While the branding and packaging are managed in Germany, the raw materials (oranges) are often sourced internationally from regions like Brazil or Spain, typically carrying sustainability certifications such as the Rainforest Alliance logo seen on the packaging. The final bottling and distribution are handled by contracted beverage manufacturers located within Germany to ensure freshness for the local market.
Ownership of the brand rests with the Aldi group. Due to the split of the company in the 1960s, the brand is utilized by both Aldi Nord and Aldi Süd globally, though they operate as independent legal entities headquartered in Essen and Mülheim an der Ruhr, Germany, respectively.
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